Laser Targeted Marketing – Fishing For Salmon
Laser targeted marketing is the key to successful business according to Jay Kubassek – a man who knows what he’s talking about. Not for nothing is he known as the millionaire maker after all. I tuned in to his recent mastermind webinar for DEA Elite members. As always it was a couple of hours well spent with Jay taking questions from members and answering them in massive detail.
At the moment Facebook is the Mecca for marketers so a lot of the questions were around that particular medium. Since Facebook advertising really lends itself to laser targeted marketing it’s was the ideal base for the discussion.
Jay uses fishing as an analogy for marketing on Facebook or elsewhere. It’s a good one because like fishing, advertising is all about finding the right bait for the right fish. If you haven’t spent time defining what “fish” you are after it’s going to be hard to find the right bait. It’s also worth bearing in mind that (most) people are a tad more sophisticated than fish.
So laser targeted marketing is about knowing the desired outcome in other words and working out what’s going to get you there. To take the fishing analogy a step further: If you go fishing for mackerel pretty much anything shiny on the end of a hook will do. If you’re fly fishing for salmon though it’s a whole different ball game. You need to work out what fly works.
Although Jay’s advice and teaching on laser targeted marketing can be applied to anything, this webinar was specifically for DEA members. These are serious business minded entrepreneurs who have invested a good deal of time and money in their education. As affiliates of DEA then, laser targeting your marketing is incredibly relevant. Why?
Laser Targeted Marketing – Discouraging The Mackerel.
Because they should be “fishing” for people who are of the same mindset. They are not, in other words, after mackerel. They are looking for salmon. In terms of marketing then this means finding what “bait” is going to attract serious, business minded entrepreneurs.
Marketing costs money after all so it needs to generate results. Facebook might well be the best place to advertise right now but it’s still possible to waste a lot of money with vague targeting. Facebook is a click happy kind of place. People click on ads for all sorts of reasons and each time they do it, as an advertiser, it costs you money. The secret is to attract the clicks that go somewhere. To practice laser targeted marketing.
With a laser targeted approach it’s actually better to discourage that tendency. Going back to the fishing thing: It’s better to spend time finding out what the salmon is actually looking for than to have crabs nibbling away the bait. Especially when in real terms, that bait is your advertising budget!
To switch briefly to another analogy: Cars. If you are selling BMWs it’s not very economical to spend money targeting people who like cars. It’s too general. In the same way promoting SFM and DEA to people who are vaguely interested in “business opportunities” is I’m afraid like feeding pearls to swine.
To learn more about Jay Kubassek, laser targeted marketing and the Digital Experts Academy click on the link below – but only if you are er… a salmon.
Laser Targeted Marketing – Fishing For Salmon
By Dave Menzies
